Luminar Logo
Identity Guidelines

Luminar Brand Assets

Resources and design standards for presenting the Luminar zero-knowledge identity protocol. Use these assets to maintain brand consistency across integrations, wallets, and ecosystem platforms.

1. Brand Marks

PNG & Vector SVG Formats

Primary Horizontal Logo

Best for standard layouts, headers, and navigation bars.

Luminar Horizontal Logo

ZK Compliance Badge

Stellar Soroban identity stamp used to indicate verified ZK credentials.

Stellar Ecosystem Partner

Partner banner for co-branding on Stellar networks and forums.

Stellar Partner Banner

Neko.js Interactive Mascot

Easter-egg mouse chasing cat active globally across layout templates.

Neko Mascot Iconneko.js active

2. Core Color Palette

Hex & RGB Values

Luminar Green

Primary Brand Color, Highlights, Buttons

HEX:
RGB:

Deep Obsidian

Primary Text, Dark Mode Backgrounds

HEX:
RGB:

Off-White Canvas

Main Page Background, Card Fills

HEX:
RGB:

Bordure Silver

Borders, Divided Lines, Subtitles

HEX:
RGB:

3. Typography

Font Pairings & Scale
Display Font

Clash Display

Used exclusively for hero titles, section headings, numbers, and primary UI callouts to emphasize bold identity characteristics.

AaBbCc 200
AaBbCc 500
AaBbCc 700
Body & Interface Font

Instrument Sans

Used for paragraph blocks, labels, form descriptions, and general text settings where readability is crucial.

AaBbCc Regular
AaBbCc Semibold
AaBbCc Bold

4. Visual Dos & Don'ts

Guidelines for ecosystem consistency
Correct Usage (Dos)
  • Provide ample clear space around the logo (minimum 24px of margins).
  • Ensure high contrast between the green/dark assets and the layout background.
  • Prefer the horizontal logo in high-prominence headers or interfaces.
  • Link directly back to luminar.io when placing the compliance badge.
Incorrect Usage (Don'ts)
  • Never stretch, skew, or distort the proportions of the logo.
  • Do not recolor the logo elements or compliance badge outside standard brand hexes.
  • Do not overlay busy background textures or complex images under text/logos.
  • Avoid using the compliance stamp for non-compliance functions or general links.